UC At ISE 2025: The More Things Change, The More They Stay the Same

by David Danto
Small Rooms Are The New Big Thing
Small Rooms Are The New Big Thing

(Published by rAVe on February 6, 2025)

Back in 2015, the AV and collaboration industry was all-in on the death of the large conference room. The huddle room was the future, analysts claimed, brandishing inverted pyramid charts that showed demand shifting toward smaller spaces for two to three people rather than cavernous boardrooms seating 20 or more. And then, just as the industry was adapting, the pandemic hit. Huddling became unthinkable. Offices emptied. Remote work took center stage.

Fast forward to today — ISE 2025 has confirmed what many of us suspected: Small meeting spaces are back. Though no one dares call them “huddle rooms” anymore, the core premise remains. Enterprises have historically underinvested in small rooms, and the market is once again racing to equip them with video conferencing solutions. The industry loves a good reboot, and this time it’s all about BYOD systems, AI enhancements and interoperability.