It’s that time again – UC Summit time. The annual UC Summit takes place in San Diego at the end of this month. It’s a unique event – focused on the UC channel with invited guests of honor being both the principals of UC VARs and industry consultants. The issue here isn’t the technology; the key focus at the Summit is the shifting role of the trusted advisor. The big theme this year appears to be cloud, and this year’s Diamond and Platinum sponsors (HP, Cisco, Microsoft, NEC, Siemens, and Sonus) all have shiny new clouds to discuss.