Well-designed technology should disappear. The key to transparent technology is no extra steps, no waiting, no distractions, no training – an enjoyable experience for all parties. You don’t want your users (or customers) thinking about the tool or the technology. Rather they should be thinking about the business at hand.
Dave is an independent analyst and founder of TalkingPointz which is focused on enterprise communications. In addition to this (free and paid) content on TalkingPointz, he contributes to industry sites, can be found at major industry events, and provides advisory services to vendors and financial analysts.
