Microsoft intends to change the name of its Lync solution for real-time communications to Skype for Business. I’ve heard some negative reactions to the change. Despite these criticisms, I believe rebranding Lync was an ingenious move. For lots of reasons, but I will highlight three.
Dave is an independent analyst and founder of TalkingPointz which is focused on enterprise communications. In addition to this (free and paid) content on TalkingPointz, he contributes to industry sites, can be found at major industry events, and provides advisory services to vendors and financial analysts.
