Businesses always care about ROI and minimizing costs. But don’t look at the cloud as just a financial exercise. The goal of moving to the cloud (or not moving) should be around collaboration. Often, the cloud begets collaboration. The cloud, in terms of cloud communications, can help an organization realize collaboration.
Dave is an independent analyst and founder of TalkingPointz which is focused on enterprise communications. In addition to this (free and paid) content on TalkingPointz, he contributes to industry sites, can be found at major industry events, and provides advisory services to vendors and financial analysts.
