The shift in the social media landscape marks a significant customer experience loss, crippling sentiment monitoring, diffusing the brand landscape and fraying customers’ perceptions of being able to talk directly to the companies they were patronizing.
Dave is an independent analyst and founder of TalkingPointz which is focused on enterprise communications. In addition to this (free and paid) content on TalkingPointz, he contributes to industry sites, can be found at major industry events, and provides advisory services to vendors and financial analysts.