IT and enterprise communications needs to do better with names. Here’s a shortlist of suggestions to make our brands more durable and more comprehensible to their intended customers.
Dave is an independent analyst and founder of TalkingPointz which is focused on enterprise communications. In addition to this (free and paid) content on TalkingPointz, he contributes to industry sites, can be found at major industry events, and provides advisory services to vendors and financial analysts.
