What’s All this IoT Jibberish
I keep hearing about the Internet of Things. I don’t really know what that is. The name doesn’t sound too exciting. If it is just putting a cellular modem into something, then it is exciting. Who coined this name “Internet of Things”, Tim Cook?
Why don’t they put a cellular modem into my Apple laptop? Why can’t I have always connected internet, just like on my iPhone. I would pay $5 a month for it to be connected. I know there is this hotspot things you can often coax into working. But I just want it there, always on.
Why can’t my boat have a cellular modem? I would pay $5 a month to be able to locate my grandkids any time they were in the boat…and for them to have a red button to push in case of help (or a water sensor that would do it automatically.)
I would pay $5 a month to have a small fob I could put in my luggage. There are some companies doing this, but they want crazy monthly prices. Oh, get off it. Just sell me the $250 box and put it onto my cellular account for $5, OK?
I don’t think I need my washing machine to be connected via cellular. Nor my refrigerator. Nor my lawn mower. But I like the idea of my car being connected.
My public utility charges me $45 a month for the privilege of being a customer. (That doesn’t include any service, it is just so that I can then pay for service.) I would think they could afford $5 a month of that to read my meters. (Instead of leaving “please leave your gate open all the time for us” messages.)
Heck, I would like TWO SIM slots on my iPhone…one for work and one for home.
I wonder why there isn’t more of these things connected. It couldn’t be sleepy cellular companies, could it?
Look ma, no ads!
Admit it! You just can’t look away. Yet, there’s so much more.
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Colin, you are striking at the heart of the IoT adoption challenge. It is not the technology, its the business model adoption to create and generate new value chains. Innovators dilemma and organizational inertia are holding the current providers back. It will be either disruptive new entrants or a big bet move by an established provider that will make it happen. When they do, it will be fast.