Ooma is suddenly on the enterprise UCaaS stage. Like Vonage before it, Ooma has broken free of its consumer VoIP roots and expanded into enterprise UCaaS. Perhaps suddenly is the wrong word, it had Ooma Office, but last March expanded its footprint with the acquisition of Voxter:
SUNNYVALE, Calif., March 05, 2018 (GLOBE NEWSWIRE) — Ooma, Inc. (NYSE:OOMA), a smart communications platform for businesses and consumers, today announced it has signed a definitive agreement to acquire Voxter Communications Inc., a provider of custom UCaaS solutions for mid-market and enterprise businesses.
Voxter will complement the Ooma Office solution for small business, giving Ooma a business communications portfolio that can meet the needs of organizations of all sizes.
Founded in 2005 and based in Vancouver, British Columbia, Voxter provides its clients with fully hosted VoIP solutions, taking productivity to a higher level through a voice architecture that’s feature rich and highly customizable to meet the individual needs of each business. Beyond telephony, Voxter offers instant messaging, videoconferencing, contact center capabilities, integration with mobile devices and more.
Voxter provides its advanced UCaaS solution to leading businesses, including Slack, Optimizely, Whistler Blackcomb Ski Resort, Hyperwallet and Grafana.
Suddenly, Ooma has a set of larger enterprise customers and some pretty slick back-end processing technologies. Slack is quite the reference customer too. In August, Ooma announced (featured in Quipz) a new GTM partnership with Talkdesk. It shows a commitment to expand its enterprise business with a broader, integrated portfolio.
Another interesting tidbit about Ooma is its DECT know-how. I’ve always been a fan of DECT wireless technologies, though they are not that popular in the US. Since Ooma’s premised-based gateway device has DECT for wireless phones, they also expanded into home security. DECT has better range, requires less power, and offers better security than Wi-Fi.