Marketing Discussion with xUC CMOs

The only thing less understood than marketing is UC marketing. I reached out to three illustrious former UC industry CMOs to ask them about their experiences.

I spoke with:

Andy Cunningham – prior CMO of Avaya

Martyn Etherington – prior CMO of Mitel

Chris Hummel – prior CMO of Unify

Topics include

• How is UC different?
• How important is brand in UC?
• All this talk about buyer’s journey – how is the buying process really changing?
• Who is the target regarding UC Marketing? CMO? CIO? End Users?
• Does UC marketing need to change? How?
• Re Goliaths: Is it better to be “as good”  or “different” than the industry giants?
• The implications of the transition into services.
• Social Media impact and responsibility
• Does UC Marketing ever feel dishonest? The claims of productivity and innovation or even cost savings ever feel obligatory but misleading?

Related:

Marketing and UC

Lack O UC on Twitter