HP: We Don’t Need No Stinking 3Com
The news sparking this post is the HP has put 3Com’s VCX out to pasture. It had already done so with the NBX, so once again – 3Com is dead.
3Com was a highly innovative company that could never turn its ideas into profitable business models. It blew it with Ethernet cards, modems, Palm OS, and the NBX. A great company to figure out what’s going to be hot – pick a competitor and buy their stock.
3Com killed the NBX a few times. At one point the company was going to standardize on Asterisk. I don’t remember all the details, it went to China and back to HP only to be killed again.
I always thought HP should be in telecom – they made several false starts, but were about as good at 3Com when it came to UC business models. Halo was cutting edge but was neglected and sold to Polycom for a song. At one point I thought HP and Avaya might merge. That would have been interesting. But when Avaya bought Nortel’s assets that included network gear (Bay Networks, Wellfleet, Synoptics). It is impressive technology and Avaya intends to grow that market share. There went that marriage.
According to CRN, HP is encouraging its 3Com dealers to check out Microsoft for 250+ users and for smaller opportunities to check out Aastra or ShoreTel. HP and Microsoft have grown accustomed to each others” company. One of the HP switches (ZL module) can be turned into a Lync SBA and of course HP is the fourth company to offer Lync phones (Snom, Polycom, Aastra and HP) (Polycom was first, but I get the impression MS now views Snom as the golden child).
Aastra offers its MX-ONE for the HP ZL switch module too. ShoreTel and HP have a relationship that allows HP to resell ShoreTel Mobility (Agito) with its FMC solutions.
No mention of Mitel which is somewhat odd because HP and Mitel enjoyed a tight partnership for years. In fact, the HP website still says “The combination of best-in-class enterprise switching products from HP with leading edge IP telephony products from Mitel Networks, will provide end-to-end data and telephony solutions over a single, simple infrastructure…” But I see Mitel removed HP from its partner page (it was there last year).
According to HP, they also like Avaya and Cisco. The CRN article says “HP also partners with Avaya, though primarily for its direct and enterprise services engagements… HP is also fine with solutions using other vendors’ products that can interoperate with HP’s, including Cisco.”
When this decade is over, expect articles about HP’s Lost Decade.
When
you review the circumstances around HP discontinuing first the NBX and then
subsequently the VCX, it begs the question; “Did HP learn anything at all
from 3Com’s failure to execute?”
Sadly,
the NBX/VCX fell victim to being acquired not once, but twice by the wrong
company.
When
the NBX was first introduced in the late 90’s it was a pioneer in opening the
door for the inevitable changes to come, and of course for many of the new standards
that have become main-stream in the Telecom industry today.
Don’t
worry NBX & VCX, we will remember you always for your ingenuity and
technological advancements. Perhaps if you could speak (like Siri), you would
have said “Don’t sell me to 3Com or HP, they couldn’t tell the difference
between an RJ11 and an RJ45 if it was staring them in the face”.
The
mere fact that HP is now suggesting its former NBX/VCX dealers look at
Microsoft, ShoreTel, Avaya and Cisco, provides further testimony of its short-sightedness
with regards to how enterprises can fully benefit from the more “open
architecture” solutions that are widely available.
In
the old days the Telecom industry was often very slow to change (It took almost
100 years to move from rotary-dial to touch-tone phones), but if you look back
just a decade and a half, the advancement that has taken place is almost
supernatural. It’s high-time some of the major players embellish these
advancements and become the drivers of change rather than taking a back seat.
Note to self; Remember to send thank you
cards to 3Com and HP for having the foresight to identify and acquire industry
changing technologies, and recommend to them some good courses that teach
“execution”.
As
one of the early members of the team at NBX Corporation, I can remember very fondly
attending N+I in Atlanta sometime in late 1997. It was a fascinating experience
to watch the heads spin on all the IT folks, as they passed our booth and
watched in awe as we plugged an NBX 100 desktop telephone set into an RJ45 jack
and made a phone call!
Rest
in peace NBX & VCX.
Mark Falk
VP Sales
TeleDynamic
Communications