Today, Cisco announced its intent to acquire CloudCherry, a Customer Engagement Management (CEM) company that will soon reside in Cisco Collaboration’s Contact Center division.
San Jose Calif. – August 26, 2019 – Cisco (NASDAQ: CSCO) today announced its intent to acquire privately-held CloudCherry based in Salt Lake City, UT. CloudCherry is a Customer Experience Management (CEM) company that provides customer journey mapping, out-of-the-box integrations, and predictive analytics. Predictive analytics help contact center agents make real-time journey modifications such as up and cross-selling, discounts, service modifications and more, to meet customer needs and improve loyalty. Together, Cisco and CloudCherry will help companies transform their contact center from delivering reactive care to providing predictive support and move from isolated customer interactions to cohesive, engaging experiences for improved business outcomes.
It’s an interesting move for several reasons. Download this TalkingPointz Research notes for all of the need-to-know Talking Points.
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