The Tour de France pro cycling race is one of the oldest and most prestigious annual sporting events in the world. Each year about 200 cyclists compete during most of July in a race that crosses some 2,200 miles of varied terrain in France.
The first Tour de France was in 1903. Back then it attracted mostly local competitors and spectators. Coverage and prestige of the event expanded with each consecutive era of newspapers, radio, and television. However, we now live in the digital era. Fans don’t want to just watch a sport; they want to engage with it, and they expect more control and interaction.
Professional sports are increasingly embracing digital technology to enhance the fan experience. This includes data-enhanced viewing, live streaming, video on demand, second-screen apps, gamification, and social media interaction. This technology is becoming a critical component of sports marketing necessary to attract fans, athletes, sponsors, and broadcasters.