NEC SWOT 2011

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This report is an excerpt from the original TalkingPointz Research report on NEC Sperhicall that focuses on the likely sales objections customers will encounter as well as a SWOT. In 2012, this product was rebranded 3C, and in 2013 NEC launched a hosted service based on 3C.

NEC

NEC is among only a handful of companies that offer telecommunications and UC products worldwide. The company is shifting its focus from its strong-performing appliances to its forward-looking Sphericall platform complemented by a broad portfolio of UC, wireless, voice, data and managed services, as well as systems integration and application development.

NEC is a large multinational company with a deep internal bench of skills, capabilities and patents. Strong financial resources enable the company to self-finance creative leasing solutions. The company manufacturers many of its own components and has an impressive history of high-technology innovation.

NEC Sphericall

Sphericall is not a PBX in the traditional sense of the term. Rather, Sphericall is a platform for unified communication services which happens to include traditional PBX functionality. Being a PBX is more of a feature than identity. Sphericall treats communications as an application or service—directly to end users and/or via Web services to other business applications that need not concern themselves with communication infrastructure.

Sphericall is designed to take advantage of the ongoing assimilation of telecom into IT. NEC is betting the trend will continue to a point where telecom is viewed as an IT service that is potentially blended with other IT initiatives and systems. Sphericall is how NEC intends to capitalize on the next wave of convergence. The TalkingPointz UC Web analysis concludes Sphericall Release 8 can be seen as a broad and mature telephony solution with robust voice features, a broad range of clients and endpoints, and a broad contact center.

Dave Michels